I've been pushing myself to simplify my workflow while keeping my own style and brand uniform. I wanted simple, crisp, and slightly muted images. Everything that I found online was a yellow based edit and I tend to lean to more the cool tones in my photography. Hence the reason, I decided to create some custom One-Click-Presets for Lightroom to use on my own images. I have tried it on multiple genres and all seem to transition quickly and effectively with just minor adjustments on some and no adjustments on most. Here are a few examples of my work, with one of the Presets I have been working on I'm calling Light Film Sharp. I hope to launch these Lightroom-One-Click-Prests in our store soon.
Please let me know what you think ;)